I recently interviewed a young lady on my show who is the publicity manager for a website known as "SeekingArrangement.Com" (www.seekingarrangement.com). I had stumbled upon a list of the "Top 20 Fastest Growing Sugar Baby Schools." Curious as to what this list was all about, and suspecting that it had something to do with a journalist uncovering college students across the country getting a free "ride" (bah-dump bump) thanks to putting a price tag on their panties to get put through school, imagine my surprise to discover the list was tied directly to a website dedicated to just that. Of course, the panties aren't a definite. They're a maybe at best. There has to be..."chemistry."

SeekingArrangement.com (which also has a sister site, www.seekingmillionaire.com -- I kid you not) is a glorified Match.com, a website that you can join for free, promptly peruse, view the profiles of hundreds of young ladies and men, and choose one to -- ahem -- be a "mentor" to. This includes tuition money, gifts, and companionship. Escort is a euphemism that could work here, and it's Daddy's little girl, off at NYU (the #2 school on the list), ostensibly hitting the books all night, the clubs on the weekend (hey, we fathers don't kid ourselves), but not being arm candy to a wall Street warrior who may or may not bed her in exchange for "allowances," that we're talking about. No way. (And by the way, she mentioned UCONN during the interview.)

"The average co-ed Sugar Baby receives approximately $3000 a month in allowances and gifts from her Sugar Daddy, enough to cover tuition and living expenses at most schools." This from the most recent SeekingArrangement.com press release. You can catch the entire interview I conducted with the PR gal on the left-hand side of your screen, in our podcasts. When I asked her how she thought a father must feel when he uncovers his daughter is attending school this way, she responded that most don't know, that the student changes their name for their profile. When I asked how her father feels about her working for the site, as she's clearly a young lady, a recent college grad herself, she told me that her folks are "open-minded."

SeekingArrangement.com skirts legal ramification by being very clear on the site that sex is not promised. The site is very well done, even if the testimonials used, from both Sugar Daddies and Sugar Babies, border on satire.

Parents coming up short financially as far as their child's college education is concerned is one thing. I know some parents who feel horrible that they don't have the money, muster up whatever they can, add it to the few scholarship dollars their child manages to cull together; I know others who come up with just enough for their child's "3rd Choice School," which I say is admirable; still others who don't even try, believing that their child should have a stake in their future, that a student loan teaches him or her responsibility, ultimately builds character.

Character? What's that?